The Maybelline Company was founded in New York City by Thomas Lyle Williams on 1915. ... In 1917, the company produced Maybelline Cake Mascara, "the first modern eye cosmetic for everyday use," and Ultra Lash
Maybelline New York, branded as Maybelline New York City, is an American-based New York City multinational cosmetics, skin care, fragrance, and personal care company headquartered in New York
