NIVEA (pronounced [niˈveːaː]) is a German personal care brand that specializes in body-care. It is owned by the Hamburg-based company Beiersdorf Global AG. The company was founded on 28 March 1882, by Paul Carl Beiersdorf. In 1890, it was sold to Oscar Troplowitz. Troplowitz worked with Beiersdorf’s associate, Dr Paul Gerson Unna, and the German chemist Isaac Lifschütz, developed a new skin care cream.