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The wow brand expanded rapidly and quickly became the cosmetics brand with the largest number of stores in Israel. Without an advertising budget it became a well-known brand in Israel bringing a significant change to the cosmetics market.
The success in the Israeli market brought a demand from overseas markets, WOW Cosmetics Products can now be found in hundreds of stores in the world.




The wow Cosmetics brand was founded in 2005 with the primary aim of introducing quality cosmetics products at competitive prices.


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