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Whisper was launched in 1989 in India which now accounts for 42% share in the sanitary napkin market in India. Whisper since the very beginning has been perceived as a premium product.

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Whisper

In 1989 Procter & Gamble India (after change in name from RHL) launched Whisper the breakthrough technology sanitary napkin at first time. In 1991 the company had launched Ariel detergent and also in the same year the Mandideep (Bhopal) Factory started its operations.

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